Small actions can have great impact

08/09/2020 | Zurich Ireland

We're very excited to announce the launch of our new Zurich Pensions advertising campaign.

Earlier this year we conducted research on changing consumer behaviours. We identified a number of key insights and have developed the campaign around these.

Our campaign message is simple: Zurich Pensions. We believe small actions can have great impact

Recent times have shown us just how important small things are – things that we take for granted such as spending time with our families and friends, even getting our haircut!

Having a pension is one of the most important decisions a person will make. And so the aim of our campaign is to raise awareness of Zurich Pensions and to encourage people to take a small action, such as contacting a Financial Broker about their pension. Taking that small action can have a great impact on their financial future.

Watch and listen out for the campaign which commences nationwide from 7th September and runs until 8th November. Our message to talk to a Financial Broker will be aired across multiple channels: radio, outdoor, Digital, Irish Times content hub, press, video on demand, digital audio and social media channels.

Listen out for

We will be running a variety of radio ads across national and regional stations. To listen to a radio ad click here. In addition, we are delighted to announce that we have renewed our sponsorship of Drivetime on RTÉ Radio 1. Our sponsorship will be supported by digital advertising on the RTÉ website. Audio XI – our 20 second ads will be running across digital radio networks such as Today FM, Newstalk and a number of Podcasts.

Look out for

For the next two weeks our outdoor ads will run on billboards, adshels and on bus t-sides. Starting from September 27th we will be featured in pension supplements in the national press.

Watch out for

In addition to a strong online, display and social media campaign, we will be running a new 10 and 20 second video across multiple digital channels. Finally, we're continuing to build our presence on the Irish Times, with new content that features useful information and tips.