Be Future Ready

Zurich's award winning pension advertising campaign kicks off this week and will air across multiple channels over the coming weeks, including: radio, press, outdoor, digital and social media.

As in previous years we continue to support the work of Financial Brokers and to highlight the importance of long term retirement planning.

Our ‘Be Future Ready’ campaign focuses on the powerful feeling you get when you are in control and have made plans for your future – particularly your retirement. And with a ‘Pension Powered By Zurich’ your customers will be future ready – it’s a great feeling!

Listen out for:

Drivetime on RTE Radio 1, 4:30pm – 7pm. It will be complemented by digital advertising on the RTE website.

Radio Ads across national and regional stations.

Audio XI – new this year, our 20 second ads will be running across digital radio networks such as Today FM, Newstalk and a number of Podcasts.

Our radio ads will, as always, direct customers to talk to a Financial Broker and reflect our future focus with humour to ensure our pension message cuts through.

Look out for:

Our outdoor ads on billboards, public transport and on digital screens in shopping centres, along with a new addition this year of animated weather trigger ads that will change as the Irish weather does (which may be quite often). These ads illustrate that you can’t always be ready for the Irish weather but you can be ready for the future with a pension powered by Zurich.

Starting from 29 September we will be featured in pension supplements in the national press.

Watch out for:

In addition to a strong online, display and social media campaign, we will be running our video series championing self-employed business owners from various industries who are acting now to secure and improve the future for themselves and others.

Finally, we're continuing to build our presence on the Irish Times, with new content that features on our online pension hub which is full of useful information, stories, tips, podcasts and videos.

Don’t forget, if you want to access any of our digital content to help support your own campaign, just visit our resources section on Zurichbroker.ie.