New Zurich Corporate Pensions Advertising Campaign

The ever-changing pension landscape brings challenges but also opportunities. One such opportunity was created by the transposition of IORP II into Irish law last year. This was the biggest change in occupational pension regulations for over a generation and it presented us with a fantastic opportunity to build awareness among key corporate decision makers about the need for a simplified solution. It paves the way for the us to promote Zurich corporate pensions and the Zurich Master Trust… and it all hinges on trust.

‘Zurich Corporate Pensions. Trust Excellence.’

Watch and listen out for the campaign which commenced nationwide on the 4th of April and runs for six weeks. Our call to action to talk to a Financial Broker will be extensively aired across multiple channels: press, radio, digital audio, display and social media.

Listen Out For

We’re leveraging our prime-time sponsorship of Drivetime on RTÉ Radio 1. During April and May, we’ll be promoting our Corporate Pensions, the Zurich Master Trust, our 3 campaign pillars and directing listeners to visit zurichcorporate.ie or talk to a financial broker.

Look Out For

Starting from April, we will feature in several publications in the national press such as the Irish Times, the Business Post and Business Plus.

Watch Out For

Central to the campaign is digital display and social media because they allow us to target our audiences with specific messaging. We will be running display advertisements across targeted websites and for social we will use LinkedIn. The ads will educate as well as drive visitors to our website and dedicated campaign landing page.

Tell us what you think

If you have any feedback on the campaign we would love to hear it. If you need further information, please contact me or your Zurich Broker Consultant.