Google Analytics Part One
Google Analytics is a free tool offered by Google to help you analyse your website traffic. Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to). Part One of the Google Analytics webinar covers what it is, how to set it up, important definitions and the digital marketing measurement model.
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Google Analtyics Part Two
Part two of the Google Analytics webinar covers the different types of reports and how to analyse them, setting up goals and creating a dashboard.
Website Tips
Whether you're starting from scratch or improving on what you already have, this webinar highlights the key components for a strong web presence.
Important information
All advertising should comply with the Consumer Protection Code which you can find a copy of here.