Zurich wins Best European SEO campaign at the Global Search Awards

The Global Search Awards recognise and reward the impact PPC, SEO and content marketing has across the world. The awards celebrate search agencies and teams who are transforming businesses through innovative and engaging SEO and content campaigns. 

Zurich were commended for how it prioritised semantic SEO and utilised it to gain a significant foothold in such a competitive niche and accomplished this feat within a short time frame and with a small budget. The award also recognises Zurich’s ability to attribute offline sales to online search campaigns through the use of Google Click IDs on sales funnels for car and home insurance in the direct channel. 

In a very competitive award category, Zurich overcame competition from large brands such as ASICS, Elite Hotels, Cryos International, and Avis Budget Group to win the Best European SEO campaign.

Tara Cooke, Direct Channel Marketing Manager for Zurich General Insurance said: “We are delighted with this recognition from our peers of the excellence and quality of our search activities and the impact it has had on growth in home and car insurance in our direct to consumer channel. At Zurich, we have focused our efforts on our SEO and paid search strategy and have been successful in generating online as well as offline sales through Google click ID campaigns. This award is further acknowledgement of the work we are doing in this area.”

Commenting on the award win, Sean Carty, Head of Online and Digital at Zurich Ireland said: “It’s really a great honour for us to win this prestigious award and is testament to all the hard work that the team have put in throughout the year. Given the high calibre of competition Zurich faced, we are absolutely delighted to have been recognised and awarded Best European SEO campaign at this year’s Global Search Awards.”