Zurich wins Best Use of Content Marketing for Home Insurance at the European Search Awards

The European Search Awards is a prestigious celebration of excellence in digital marketing and search engine optimisation. The Awards recognise and honour the ingenuity, creativity, and innovation driving remarkable achievements within the ever-evolving landscape of online search.

In winning the award for Best Use of Content Marketing, Zurich were commended for how it created content for SEO and social and utilised creative content to drive performance and gain a significant foothold in such a competitive niche. The award also recognises Zurich’s ability to attribute offline sales to online search campaigns through the use of Google Click IDs on sales funnels for home insurance in the direct channel. 

In a very competitive award category, Zurich overcame competition from large brands such as Wella Professional, Aiprm, TUI, Triverna and Inter Cars, to mention a few, to win Best Use of Content Marketing award.

Tara Cooke, Direct Channel Marketing Manager for Zurich General Insurance said: “We are thrilled with this recognition from our peers of the excellence and quality of our SEO and social content and the impact it has had on growth in home insurance in our direct-to-consumer channel. At Zurich, we have focused our efforts on our SEO and social strategy and have been successful in generating online as well as offline home insurance sales through Google click ID campaigns. Our winning campaign also identified and tapped into synergies between our home insurance and mortgage protection audiences, enabling us to leverage opportunities in both product categories. This prestigious award is further acknowledgement of the work we are doing in this area.”

Commenting on the award win, Sean Carty, Head of Online and Digital at Zurich Ireland said: “It’s really a great honour for us to win this prestigious award and is testament to all the hard work that the team have put in throughout the year. Given the high calibre of competition Zurich faced, we are absolutely delighted to have been recognised and awarded Best Use of Content Marketing at this year’s European Search Awards.”